MSTR Analysis
Deep dives on Strategy (formerly MicroStrategy), the pioneer of corporate Bitcoin treasury strategy. Covering earnings, acquisitions, mNAV trends, and strategic outlook.
134 episodes · 21 research pieces
Strategy (Nasdaq: MSTR) is the company that started it all. Under Michael Saylor’s leadership, the enterprise software company transformed into the world’s first Bitcoin treasury company, now holding approximately 848,517 BTC.
True North provides ongoing analysis of Strategy’s operations, financial structure, and strategic decisions. Essential reading for any investor in the Bitcoin treasury space.
Latest on MSTR Analysis
All In On Bitcoin
The Hurdle Rate goes LIVE at the Bitcoin Treasuries Conference in New York, back where the Strive and Semler deal started a year ago. The panel looks back on that deal, which brought the two companies' roughly 6,000 and 5,000 Bitcoin together, and explains why getting bigger was what made SATA possible. Matt explains the game theory behind SATA's daily dividend now that Strategy is following suit, and why the two companies are playing different games. The panel also covers why Strive is aiming for total returns rather than Sharpe ratio, Matt's call for $500K Bitcoin by 2030, and what comes next for Bitcoin balance sheet companies. Here's the latest with Matt Cole, Jeff Walton, Ben Werkman, and Joe Burnett.
STRC: An Assessment of Buybacks, Market Structure & Channel Sensitivity
Adrian Morris tests whether Strategy's STRC buybacks drove the instrument's recovery toward par. A 60-session variance attribution assigns most of STRC's explained daily-return variance to the other digital credit preferreds, MSTR ex-BTC and Bitcoin, a buyback proxy adds little explanatory fit, and the report weighs leverage as a plausible explanation for June's selloff.
The Berkshires of Bitcoin
The crew kicks off Season 3 with a balance sheet check-in on Strategy and Strive: Strategy's 950 BTC purchase, STRC buybacks, cash versus convertible debt, and Strive's growing Bitcoin position, dividend coverage, and potential warrant capital. The crew then breaks down why digital credit changes the probability of outcomes versus traditional credit, draws parallels between Strategy and Berkshire Hathaway's insurance float model, and closes with a look at options activity across ASST, MSTR, IBIT, and STRC.
All episodes (134)
True North Weekly (80)
2026
- The Berkshires of Bitcoin Sep 23, 2026
- Insurance Risk Bubbling Sep 9, 2026
- Clean Sheet, who dis? Sep 2, 2026
- We're So (Buy)Back Aug 19, 2026
- Why Strategy's Balance Sheet Became a Blackhole Aug 12, 2026
- Randomness & Probability 101 Aug 5, 2026
- Architecture of Value Jul 22, 2026
- MSTR Sells Bitcoin to Fund Dividend Jul 8, 2026
- The Stress Test Jul 1, 2026
- The Long Game Jun 24, 2026
- The Launch Pad Jun 17, 2026
- Strategy Sells Bitcoin, so what? w/ Adam Livingston Jun 3, 2026
- The New Regime May 27, 2026
- Reimagining Money May 21, 2026
- The World Has Changed... May 14, 2026
- Credit Quality Accelerating May 7, 2026
- The Dividend Machine Apr 23, 2026
- Calling The Shot Apr 14, 2026
- MSTR Can Buy More BTC Than Sellers Can Sell Apr 8, 2026
- The Mechanics of Capital and Digital Credit Apr 2, 2026
- Beneath The Surface, A System In Motion Mar 26, 2026
- Waiting For The World To Catch Up Mar 19, 2026
- Is The Tide Turning? Mar 12, 2026
- Signals From True North Live Mar 5, 2026
- The Quiet Accumulation Feb 19, 2026
- Weathering The Storm Feb 11, 2026
- Margin Isn't Calling! Feb 4, 2026
- What is Credit Risk? Jan 28, 2026
- Up to Par Jan 21, 2026
- Bitcoin Did This Jan 14, 2026
- New Year, The Bottom's In Jan 7, 2026
2025
- Bear is for Building Dec 17, 2025
- High Powered Digital Money Dec 10, 2025
- The Capital Fortress Dec 3, 2025
- And Then They Fight You Nov 26, 2025
- The Revolution of Digital Credit Nov 19, 2025
- 2026 the Year of Digital Credit Nov 12, 2025
- Rate My Stock / Risk of Credit Oct 29, 2025
- Pref Analysis / Deep Dive Oct 22, 2025
- What is Credit with special guest Adam Livingston Oct 8, 2025
- MSTR Uptober Oct 1, 2025
- Chapter 2: Full Sail Ahead Sep 24, 2025
- No days off Aug 27, 2025
- Navigating the Storm Aug 20, 2025
- Building a Digital Empire Aug 13, 2025
- The iPhone moment Aug 6, 2025
- STRC'ing the limits Jul 23, 2025
- Inject the Bitcoin Volatility Virus Jul 16, 2025
- Everything's Computer... Credit Jul 9, 2025
- Wall Street Digital Gold Rush Jun 25, 2025
- Power of Collateral Jun 18, 2025
- Fishing for the Fixed Income Jun 11, 2025
- $STRDing toward BTC Fixed Income Jun 4, 2025
- BTC Opportunity Cost EVERYWHERE May 21, 2025
- Capital Gravity Converging & Teeth Scarcity May 14, 2025
- T'was the night before earnings Apr 30, 2025
- The Bitcoin Orchestra Apr 16, 2025
- On/Off/On/Off/On/Off Apr 9, 2025
- Liberation Day Chess Apr 2, 2025
- If You Build It, They Will Come Mar 26, 2025
- Weeks When Decades Happen Mar 12, 2025
- Volatility’s Return & Bitcoin Treasuries Mar 5, 2025
- Convertibles on Deck Feb 19, 2025
- Give Me a Lever Long Enough Feb 12, 2025
- Strategy₿ Q4 '24 Earnings Call Feb 5, 2025
- Financial Engineering 101 Jan 29, 2025
- Have Space Suit, Will Travel Jan 22, 2025
- Week of Jan 17 Expiration Jan 16, 2025
- New Year, Same Business Jan 8, 2025
2024
- Let’s Talk About Leverage Dec 18, 2024
- The Most Hated Rally in Finance Dec 11, 2024
- Financial Leverage & Bear Sightings Dec 4, 2024
- Thanksgiving Week Nov 25, 2024
- Bitcoin, Bonds and Breakthroughs Nov 20, 2024
- MSTR's Bold BTC Bet Nov 18, 2024
- Volatility is Vitality Nov 13, 2024
- MSTR & BTC Highs Nov 11, 2024
- Post Election Discussion Nov 6, 2024
- Q3 Earnings in Review Oct 30, 2024
- Navigating MSTR and BTC Oct 23, 2024
The Hurdle Rate (51)
2026
- All In On Bitcoin Sep 29, 2026
- Growing Trust Grows Liquidity Sep 22, 2026
- Podcasters Per Share Sep 15, 2026
- The Billion Dollar Wall Sep 8, 2026
- Building on Digital Credit Sep 1, 2026
- Digital Credit Is The Product Aug 18, 2026
- Look For The Helpers Aug 4, 2026
- We’re Playing For Trillions Jul 31, 2026
- Social Investing Jul 21, 2026
- Shifting Institutional Jul 14, 2026
- Building The Track Record Jul 7, 2026
- The Digital Credit Capital Framework Jun 30, 2026
- Digital Credit Weakness Jun 22, 2026
- What’s Your Time Preference? Jun 16, 2026
- The Math of Amplification Jun 2, 2026
- Scale Like Crazy May 27, 2026
- The Answer Is Trillions May 6, 2026
- The User Experience Apr 21, 2026
- A Structural Shift Apr 14, 2026
- An Increasingly Digital World Mar 25, 2026
- Some Pretty Good Money Printing Mar 10, 2026
- Digital Credit is for Corporations Mar 2, 2026
- A Time To Build Feb 10, 2026
- The Best Message Is Digital Credit Jan 13, 2026
- Pensions, Private Equity & Digital Credit Jan 6, 2026
2025
- Structurally Bullish Dec 23, 2025
- Set Up For A Supercycle Dec 16, 2025
- The Hurdle Rate Is High Dec 9, 2025
- The Incentives Are Aligned Dec 2, 2025
- The Preferred Strategy is Digital Credit Nov 4, 2025
- Credit Ratings for Digital Capital Oct 28, 2025
- Strategic Risk Taking Oct 22, 2025
- Bitcoin Supercycle Sep 30, 2025
- Zoom Out - We're Early Sep 9, 2025
- Noise in the Market Aug 19, 2025
- Commodity, Security, Token Aug 13, 2025
- The Intelligent Leverage Trade: Winter Isn't Coming Back Aug 5, 2025
- Convert to IPO Jul 29, 2025
- A Huge Wave of Capital isn't a STRC Jul 23, 2025
- Transparency is Not Priced In Jul 14, 2025
- Strategy hits their STRD Jul 8, 2025
- Dividend Drip Jul 1, 2025
- The World's Evolving Jun 17, 2025
- Building for Decades Jun 10, 2025
- Upgrade with Junk Grade Jun 3, 2025
- Have Bitcoin - Get Money May 20, 2025
- A Movement Has Started May 13, 2025
- Strategy World Recap - A Revolution Ignited May 8, 2025
- Fully Torqued Bitcoin May 3, 2025
- Win or Win More Apr 29, 2025
- Bitcoin Portfolio Theory Apr 16, 2025
The Income Show (3)
- Bitcoin Wins, But Strategy Could Still Fail Aug 27, 2026
- Strategy ($MSTR), Bitcoin, Digital Credit, & More Jul 23, 2026
- Bitcoin Bears Are Wrong Jul 15, 2026
Research (21)
- STRC: An Assessment of Buybacks, Market Structure & Channel Sensitivity Sep 24, 2026
- Trust Is Civilization's Oldest Technology Aug 13, 2026
- Strategy is Trading Bitcoin's Power Law Trend May 19, 2026
- Strategy Q1 2026 Earnings Call — Full Q&A Notes May 5, 2026
- STRK at $400 will Dominate Strategy's Trading Volume May 1, 2026
- The Income Statement Is the Obituary. The Balance Sheet Is the Will. Apr 20, 2026
- Semi-monthly STRC Divs Will Increase Monthly STRC ATM to $10B Apr 20, 2026
- Michael Saylor Broke the Sharpe Ratio with $STRC Apr 8, 2026
- STRC Will Become a Part of Common Investor Vocabulary Mar 31, 2026
- Strategy Breaks Bitcoin Mar 18, 2026
- Balancing of MSTR and STRC Mar 16, 2026
- The Original 1,000x — Standard Oil Is Happening Again Mar 15, 2026
- Billions of Dollars backed by STRC. Mar 13, 2026
- Before Las Vegas: The Math Every Bitcoin Treasury CEO Needs to See Feb 19, 2026
- $4,000+ per share for MSTR in five years? Feb 11, 2026
- Bitcoin Maxims and Why They are Broken Jan 30, 2026
- Bitcoin Is Missing a Central Bank. Strategy Is Building One. Jan 26, 2026
- STRC, Bitcoin's Exponential Pump, MSTR to 20k & BTC to 5MM — Money, The Perfect Product Jan 21, 2026
- Hiding in Plain Sight Jan 20, 2026
- The Bitcoin Credit Monopoly: Why Strategy's Moat Is Fixed Income, Not Equity May 30, 2025
- Options Comprehensive Guide Aug 11, 2024
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