Meet the Crew
The team behind True North's institutional Bitcoin coverage. We're practitioners first — risk officers, treasury strategists, options traders, and capital allocators who got tired of watching the financial media get Bitcoin wrong. True North covers digital credit, Bitcoin treasury strategy, and the macro landscape across multiple shows and an in-house research desk. No issuer bias, no talking heads, just the signal.
Crew Members
Jeff Walton
Host · Founder
Chief Risk Officer @Strive $SATA $ASST | CEO @TNorth | @HurdleRatePod | BTC Maxi | Ex Reinsurance | Upgrade the World
Ben Werkman
Founding Member
CIO @Strive (Nasdaq: $ASST | $SATA) | @TNorth | @HurdleRatePod | Bitcoin
Soleil
Founding Member
I trade MSTR options as a business. Founding member Bitcoiner. Video creator. Sh*tcoin hater. Financial entertainment, not advice.
Adrian Morris
Founding Member
I Am Nerd/Techie Fighting $BTC FUD | Bitcoin≠Crypto | A.I. Super-User | Founding Member: @TNorth | Contributor: @BitcoinForCorps | Speak It Into Existence
Dan Oksnevad
Director of Digital Strategy
Director of Digital Strategy @Strive | Building @TNorth | Bitcoiner since $1,200
