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True North

Building a Digital Empire

August 13, 2025 • 2:02:22

In Episode 36, True North - Episode 36 - Building a Digital Empire Agenda: 1. Key discussion points include price action analysis, market vs. earnings, atm trap exposed, what counts as earnings?, nav is king. Market context: MSTR closed at $389.90 with mNAV at ~1.62.

Market Snapshot

  • Date: 8/13/25
  • MSTR Open/Close: $397.73 / $389.90
  • Volume: 10,884,940 shares
  • mNAV: ~1.62
  • Market Cap: ~$111B
  • U.S. Market Cap Rank: 93
  • BTC Held: 628,946

Chapters

  • 00:00:00 β€” intro: Soleil kicks things off
  • 00:01:00 β€” price action analysis: why price highs feel bearish
  • 00:02:25 β€” market vs. earnings: hidden disconnect driving BTC moves
  • 00:04:30 β€” atm trap exposed: how convert holders profit on you
  • 00:06:16 β€” what counts as earnings?: redefining profit in bitcoin terms
  • 00:08:51 β€” nav is king: the metric real investors watch
  • 00:11:56 β€” next BTC supercycle?: mNAV catalysts you can’t ignore
  • 00:15:13 β€” preferreds = BTC yield?: MicroStrategy’s secret weapon
  • 00:19:14 β€” will BTC be lent?: how leverage could unlock billions
  • 00:23:34 β€” how many BTC per share?: future model for equity upside
  • 00:28:00 β€” MSTR is retooling: BTC conversion factories under construction
  • 00:36:55 β€” 80k tuned in live: digital event lessons from Tim
  • 00:39:04 β€” Unconferenced 2025: what to expect from NYC BTC summit
  • 00:48:18 β€” should BTC firms defend the network?: stewardship debate
  • 00:55:50 β€” BTC alliance model: how cooperation beats competition
  • 00:59:45 β€” get your prefs ready: planning with the crown jewel, $STRF
  • 01:03:25 β€” MSTR valuation logic: BTC per share and impact of the preferreds
  • 01:04:50 β€” leverage risks unpacked: why 30% ratio breaks in rally
  • 01:08:11 β€” arbing the MSTR ecosystem: analyzing probabilities and price drivers
  • 01:20:30 β€” short-term vs. long-term leverage: rally scenario pros and cons
  • 01:24:25 β€” community sentiment split: bearish takes vs. fundamentals
  • 01:29:25 β€” real-world BTC signal: home break-in and building conviction
  • 01:33:00 β€” market manipulation fears: bots, short sellers, FUD
  • 01:36:27 β€” BTC buys as signal: $2.5B raises mean conviction
  • 01:38:56 β€” BTC vs. MSTR: separate assets, different roles
  • 01:43:15 β€” Strategy shifts scale: 600K BTC and new game plan
  • 01:47:18 β€” digital asset valuation: NAV vs. oil, tech, AI stocks
  • 01:51:35 β€” common vs. crown jewel: liquidation preference dynamics
  • 01:55:45 β€” BTC dividend theory: capital structure transformation
  • 01:59:30 β€” product structure insights: voting rights and risk tiers
  • 02:00:55 β€” closing vision shared: bullish outlook + event plug

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