EP 2 True North Now
Inside look at The SmarterWeb Company | Featuring CEO Andrew Webley
June 20, 2025 • 48:31
Adrian sits down with Andrew Webley, founder and CEO of SmarterWeb, to explore how they built a profitable, debt-free business with an aggressive Bitcoin treasury strategy. The conversation covers SmarterWeb’s listing on the Aquis Stock Exchange, their unique UK share facility modeled after U.S. ATM programs, the path to stacking 1,000 BTC, and why Bitcoin exposure remains challenging for UK retail investors. Webley makes the case for why companies holding BTC on their balance sheet may outperform simply owning it through ETFs.
Chapters
- 00:00:00 — Intro: Meet Andrew Webley and the SmarterWeb origin story
- 00:04:32 — Going public: Listing SmarterWeb on the Aquis Stock Exchange
- 00:09:12 — Bitcoin strategy: How SmarterWeb is stacking sats for the long haul
- 00:13:11 — Fundraising edge: Unique UK share facility inspired by U.S. ATM models
- 00:18:11 — Implementation: Share sale rules and investor safeguards
- 00:23:25 — Scaling up: How headroom and capital plans fuel SmarterWeb’s growth
- 00:28:24 — No debt, no problem: Building a treasury-driven business without leverage
- 00:33:25 — UK limits: Why Bitcoin exposure is tough for local retail investors
- 00:38:50 — Transparency & risk: Educating investors while scaling community support
- 00:44:40 — Bitcoin vs. ETFs: Why companies holding BTC might beat just owning it
- 00:47:42 — Final thoughts: Gratitude, ambition, and building a UK success story
Stay on Course. Get the Signal.
Subscribe for livestream reminders, key insights, and the occasional alpha drop. Straight from True North.